What is the Function of a Trademark

The trademark name well known as trading name or trademark business name is the name which a business trade under for commercial purposes, although its registered, legal name used for contracts and other formal situation. Trade name is also worn in the pharmaceuticals industries, which has dissimilar chemical names. The name must be distinctive and discernible on the record from preceding registration. The trademark name is also known as trademark business name, which can be filed in the office of the secretary of the state. The office of the secretary of the state will search its database similar names on file. The trademark name is not officially approved until the fees and application are received by the office and the proposed mark is being reviewed for the conflicts with the existing trademarks. A trademark application is a technique to protect the trademarks of an institution. An institution may misplace a trademark if it stops using it, if the proper renewal forms are not filed, if proper quality control is not exercised over licenses.

Under recent business condition a trade mark performs four functions:

• It identifies the goods / or services and its origin.
• It guarantees its unchanged quality
• It advertises the goods/services
• It creates an image for the goods/ services.